About Sentio

We help pharmaceutical and biotechnology companies make better commercial decisions by speaking directly to the clinicians, payers and patients who shape treatment adoption.

Positioning

Specialist. Evidence-led. Commercially focused.

Sentio is a boutique pharmaceutical market research and commercial insights company. We are not a generalist marketing agency, a recruitment-only shop, or an AI consultancy. Clients buy access, judgement, specialist recruitment, research quality, therapeutic knowledge and commercial interpretation.

We combine direct access to healthcare professionals, therapeutic expertise, commercial strategy, high-quality project execution and senior stakeholder management, so findings land as decisions, not slide decks.

How we work

From decision question to usable answer

01

Frame the decision

We start from the commercial or development question you need to answer, not a generic research checklist.

02

Reach the right stakeholders

Specialist recruitment and fieldwork bring you to the clinicians, payers and patients who shape outcomes.

03

Interpret with judgement

Findings are synthesised into clear implications for positioning, evidence, access and opportunity.

04

Leave you with an answer

Deliverables are built for decision forums: what to do next, what to prove, and what risk remains.

Leadership

Your partners, our leadership team

Leveraging over 30 years of combined experience across industries

Portrait of Daanyaal

Daanyaal

CEO & Co-Founder

Investment banking professional with experience at Investec Bank plc and FIS, combining strategic leadership, executive stakeholder management and analytical rigour developed across complex, time-critical financial transactions.

Portrait of Ellie

Ellie

Head of Research

Qualitative healthcare researcher specialising in neurology, oncology and rare diseases. Designs and delivers insight-led research that helps pharmaceutical organisations understand the experiences, behaviours and unmet needs of patients, HCPs and wider healthcare stakeholders.

Portrait of Adina

Adina

Head of Sales

Pharmaceutical commercial professional at Eli Lilly and Company, working directly with an extensive network of prescribing consultants across dermatology and rheumatology. Brings frontline insight into HCP engagement, clinical practice and healthcare decision-making.

Portrait of Synove

Synove

Head of Medical & Advisory

Qualified medical doctor and former Boston Consulting Group (BCG) consultant with additional life sciences advisory experience at Princeton Biopartners, bringing scientific credibility and strategic perspective to every engagement.

Previously at
Investec Bank plcFIS
Sequentis HealthLumanity
Eli Lilly and CompanyHudson Talent Solutions
Boston Consulting GroupPrinceton Biopartners
Value creation

What makes us different

Helping pharmaceutical, biotechnology and healthcare organisations make better strategic, commercial and clinical decisions through rigorous research and meaningful insight.

Integrated research, medical and commercial expertise

Every project benefits from the combined perspective of our multidisciplinary team spanning commercial strategy, medical expertise and research excellence to generate insight that supports real-world clinical decision-making.

Boutique agility

The responsiveness of a boutique without sacrificing industry-leading quality. Our lean operating model enables faster decision-making, greater flexibility and direct communication, allowing us to adapt quickly to evolving client requirements and compressed project timelines.

Senior-led delivery

Direct access to our leadership team is guaranteed throughout every engagement. Every project is led by senior specialists from initial proposal through to final presentation, ensuring consistency, accountability and exceptional quality at every stage.

Built around partnership

Our ethos is to operate as an extension of your team, not another supplier. We integrate into existing teams and operating models. We own the delivery and risks, and ensure high-quality outcomes.

Credibility above all else

Clinical expertise is embedded throughout the research lifecycle. Medical oversight strengthens study design, discussion guides, analysis and reporting, ensuring every engagement is scientifically robust, clinically relevant and therapeutically accurate.

Methodology without compromise

Research tailored to your most pressing questions. Every engagement is designed around your objectives, selecting the most appropriate qualitative, quantitative or mixed-method approach to generate meaningful, evidence-based insight.

Governance

Research Governance & Compliance

Built around responsible research, data protection and pharmaceutical industry expectations.

We recognise that healthcare market research requires more than strong methodology. It also requires careful governance, transparent participant processes, appropriate data handling and clear procedures for pharmacovigilance and confidentiality.

Our operating framework is being developed with reference to relevant UK healthcare market research, data protection and pharmaceutical industry guidance. Project-specific requirements are agreed with clients before fieldwork begins and adapted according to the markets, audiences and medicines involved.

Data Protection

Research activities are designed with reference to UK GDPR and the Data Protection Act 2018, including appropriate participant information, lawful processing, controlled access, retention and deletion procedures.

Healthcare Research Ethics

Our research approach is informed by the BHBIA Legal and Ethical Guidelines for Healthcare Market Research, including participant transparency, confidentiality, appropriate incentives and separation of research from promotion.

Professional Research Standards

Methodologies and participant practices are developed with reference to the MRS Code of Conduct, including informed participation, accurate reporting, confidentiality and responsible use of research data.

AE, Product Complaint & Special Reporting

Where research involves medicinal products, project procedures are structured to support the identification and escalation of adverse events, product complaints and special reporting situations in line with applicable client requirements and relevant BHBIA and ABPI guidance.

Consent & Confidentiality

Participation is voluntary and based on clear information regarding the purpose of the research, recording, confidentiality, data use and withdrawal rights.

Secure Data Handling

Research materials are intended to be handled through controlled systems, restricted access and project-specific retention arrangements, with confidentiality requirements agreed across the delivery team and relevant partners.

Frameworks and guidance referenced

  • BHBIALegal and Ethical Guidelines for Healthcare Market ResearchReferenced framework or guidance body. No membership or endorsement implied.
  • Market Research SocietyCode of ConductReferenced framework or guidance body. No membership or endorsement implied.
  • Information Commissioner’s OfficeUK data protection guidanceReferenced framework or guidance body. No membership or endorsement implied.
  • ABPIRelevant pharmaceutical industry guidanceReferenced framework or guidance body. No membership or endorsement implied.

References to industry standards and guidance describe the frameworks used to inform our approach. They do not imply certification, accreditation, membership or endorsement by the organisations named. Specific governance, data protection and reporting requirements are agreed for each engagement.

Have specific governance requirements?

We agree project-specific data protection, pharmacovigilance, confidentiality and participant requirements before research begins.

Discuss your requirements

Tell us about the decision you need to make.

Share the commercial or development question you are facing. We will come back with a clear view on approach, markets and timing.

Start a conversation